Latest SEO Update 2012

How to measure SEO Effectiveness?

Every website SEO performance and results can be measured through following three factors.

1.       Monitor Keyword Rankings

2.       Analyze Monthly Visitors

3.       Track Leads & Conversions

1) Monitor Keyword Rankings

Initially every website will be targeted to few keywords which are relevant to respective website niche. SEO Professionals should make sure that “respective landing pages of the website should be indexed & ranked for targeted keywords”. If your website is started ranking for few long tail keywords in the first month itself, it means “your SEO team is doing the right job”. Also month over month keyword rankings positions should be improved. With the help of following kind of report everybody can measure their SEO effectiveness.  

Note: This will not happen in all cases, because few of the niches are highly competitive, so it will take little more time to get results.

2) Analyze Monthly Visitors

Every website visits can be tracked through Google Analytics. It’s free tool offered by Google, also simple to install & activate on website. Usually for a new website minimum two months’ time required to receive traffic from search engines. From 3rd month onwards every website will start receiving little traffic and it should be gradually increased month over month. Of course, traffic increase in every month is a difficult task, so at least existing minimum traffic shouldn’t be decreased.

If your SEO team is continuously adding new content pages then the traffic should be improved. So keep an eye on website traffic and measure your SEO team efforts. Ask your SEO team to provide monthly improvement stats and reports for your reference.

3) Track Leads & Conversions

Your website should have Phone number, Email ID and Inquiry box if you are offering services. If your site is an eCommerce portal then it’s important to have online payment facility, so that visitors will purchase your products through online.

Compare month over month stats whether you are receiving any inquiries or sales from your website or not and calculate ROI. Sometimes cannot expect immediate ROI through SEO efforts as SEO will give good results in longer run. However make sure to push and keep little pressure on your SEO team to have max output.

--------------------------------------------------------------------------------------------------------------

What is Responsive Web design?

In the modern era, every website should have web & mobile design versions to reach max audience. From 2011 onwards usage of tablets has increased a lot. If a design isn’t compatible with tablets or netbooks then another version should be designed to reach tablet visitors.

Instead of having different website designs for web, mobile & tablets, we can have one design which is compatible with all devices and browsers i.e. Responsive Web Design. Responsive Design itself changes automatically based on the width and height of the visitors screen. Irrespective of design, it majorly depends on screen resolution. 

Following are couple of valuable resources for Responsive Web design:

http://www.alistapart.com/articles/responsive-web-design/

http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/

Most of organizations and professional blogs already started to have responsive designs for their sites. In future every website owner will prefer to have responsive design. It’s time for designers to learn responsive design tips to have a bright career.

---------------------------------------------------------------------------------------------------------------

Basic SEO Check List for new websites in 2012

Following a check list is very important in search engine optimization as SEO Professionals need to take care of so many things, so chances would be higher to forget few important things. Following are the few basic SEO factors which need to be followed for new websites in 2012.

SEO Checklist:

1. Domain TLD with Targeted Country Extension

Technical:

1. Non-www to www redirection
2. Zero Broken Links
3. Search Engine friendly image Sizes
4. Low Page Size
5. User friendly URL Structure
6. Professional design
7. Easy Navigation

On-page:

1. Unique Title Tags
2. Converting Meta Descriptions
3. Descriptive Alt tags
4. Customized Header Tags
5. Quality Content
6. HTML Sitemap
7. Xml Sitemap

Accounts:

1. Google Analytics
2. Webmaster tools
3. Bing Webmaster account

Social Media:

1. Facebook
2. Twitter
3. LinkedIn
4. YouTube

 --------------------------------------------------------------------------------------------------------------

Google Webmaster Tools - SEO Updates 2012

I would like to highlight & include the summaries of SEO Updates in 2012 which are published on Google webmaster central official blog.

    SEO Friendly Pagination algorithm update from Google            - Mar 13th 2012

    Better Crawl Errors reporting in Google Webmaster tools         - Mar 12th 2012

    Filtering Free hosting spam websites from search results         - Mar 06th 2012

    User & Administrator access are now available in GWT            - Mar 05th 2012 

    Video markup language for better indexation of Videos            -  Feb 21st 2012

    Optimize your site to handle unexpected traffic growth            -  Feb 09th 2012

    Webmaster tools sitemaps interface with fresh look                 -  Jan 26th 2012

    Few changes on Top search queries data in Webmaster tools    -  Jan 25th 2012     

    Google Algorithm update to Page layout structure                     -  Jan 19th 2012

    Page Titles Update in Search Results                                        -  Jan 12th 2012

1. SEO Friendly Pagination:

Most of the eCommerce and content portals will usually have pagination issue. Due to pagination most of the duplicate pages will be created with product titles in eCommerce portals and with article titles in content portals. Now Google came up with updated algorithm i.e. following are the two ways to fix pagination issue.

    Insert View all page and use rel="canonical" in sub pagination pages

    Use rel="prev" and rel="next"

2. Upgraded Crawl Errors Reporting:

Crawl Errors is a feature in Webmaster tools which will report all errors in your website. Google webmaster team started detecting new errors and reporting all errors in a better way. Categorized crawl errors in to two types i.e. "Site Errors" and "URL Errors".

3. Filtering Free hosting spam websites:

We know that "few of the hosting providers will offer free hosting services". Due to free hosting most of the spammers will create low quality content websites dynamically. Google started filtering this kind of websites from search results and also requesting free hosting providers to show patterns of spam to Google team, so that Google team can effectively update their algorithm and filter these spam sites from search results effectively.

4. Now Webmaster tools have both admin & user access:

Earlier we do not have an option to give user access to our webmaster tools account to any other user. Only admin access should be shared to other users, which isn't safe. With the latest update we can give webmaster tools user access to other users now onwards.

5. Schema.org Video Markup:

We all know that Google, Yahoo & Bing are supporting schema.org common markup language to make a better web. Now schema.org released mark up for Videos i.e. http://schema.org/VideoObject. Follow this markup while adding videos to your site. It will help search engines to crawl these videos effectively.

6. Handle sudden traffic spike:

Usually popular sites face downtime issues due to sudden increase in traffic, websites will crash often in such cases. So, it’s better to plan “lightweight version of the website or mobile version” to handle traffic in difficult times. Also we can use third party services to land that particular page which is receiving higher traffic.

7. New interface for sitemap section:

Earlier sitemap section used have normal interface with some basic content stats. Now added videos, images sitemap statistics with colorful interface. Compared to old interface, new interface looks pretty clean and easier to understand with better usability. Now users can delete sitemaps, which were submitted by another webmaster owner.

8. Search queries data update:

Normally in webmaster tools search queries data rankings will show average position of the keyword. Now onwards it will display top position of that keyword.

9. Page Layout Structure algorithm Change:

We often see websites with too many ads and it’s difficult to find out the difference between real content and ads. Few sites will have completely ads about the fold, users will have bad experience with these sites. As per new page layout algorithm, these sites will lose rankings and bring down from top search engine results.

10. Page Titles update in search:

Page titles will have higher impact in CTR. Usually Google pick the title tag from <title> tag and displays the same in search results and displays meta description based on the search query by collecting information from page or description tag. Now title tag also will be displayed based on search query of the visitor and it helps to improve click through rate on search results.

-------------------------------------------------------------------------------------------------------------

 Blogspot.com is redirecting to Blogspot.in

Now onwards Blogger blogs will redirect to country level TLD extension. Usually I read Google webmaster central blog, Google blog, Gmail blog etc to know about latest updates from Google. Today i.e. Jan 31st 2012, I observed that "Blogspot.com is automatically redirecting to Blogspot.in". As I live in india, it's redirecting to ".in". It might redirect to .co.uk, if I live in UK.

Here is the official information from Google regarding this change - Blogspot.com is redirecting to country specific URL

Points to know regarding this change:

1. Duplicate content issue is the 1st thing we notice in this case. However Google is stating that "rel=canonical" tag will be used across all country level extensions and their team is trying to make less negative impact on search results.

2. Google will receive so many requests to remove content from few blogs. So they would like to manage country wise removal of content . Few countries may not accept some content, but other 

SEO services: Web page positions induced high

SEO solutions CA is a predetermined solutions which allow highest possible promotion to make sure highest possible website positions which allow website positions to improve in a very strategic style which allow websites to make sure a highest possible great which allows speedy website positions which move greater website google look for visitors which provides entice guest visitors and move google look for diversity and make sure to entice visitors from almost all google. It is a very dynamic stride which allows highest possible guest visitors and thus, in turn allows highest possible response from customers; thus, it is a very viable option which allows to improve voluptuous company.

Google analytics which is a major component in seo solutions is an essential dimension which provides considerably the advantages and disadvantages of guest visitors, serps, visitors source i.e. visitors coming from various sites which allows to improve website positions considerably and thus, maintain the characteristics of a B2B model which maintains a collection between guest visitors and clients. It is also beneficial and sourceful in handling articles which is an essential factor of webmaster tactics. Market research and customer analysis or targeting the right kind of audience are also paramount in understanding web technique which is a basic fundamental for organizing resourceful guest visitors.

Seo solutions CA usually focus on in improving the visibility of a particular website by focusing on organic or inorganic search; they usually focus on great end or company collection customer listings which are paid version and  help to get more clicks and ensure” greater pay per click strategy” which is the core of seo.Seo targets different  kinds of searches which include image look for, web look for, graphic look for and enhancing the characteristics of website based google look for which provide efficiently to entice guest visitors in a very inducing style. It usually includes search engine optimization projects on behalf of clients who perform seo solutions in house. It is usually a standalone service which includes broader and intensive promotion campaigns. It is usually a way to make sure HTML backlinks and backlinks which efficiently provide online promotion plan.

SEO solutions combine various online strategies which are usually designed and implemented strategically to make sure and entice greater guest visitors which conducts black hat seo tactic or spamdexing which ensures link farms, search term stuffing or article rewriting which degrade or deteriorate the quality of google look for articles which attracts visitors from almost all dubious sources.

SEO Services CA is a predomination in improving web page rankings

SEO Services CA is usually a very significant aspect when it comes to the world of online and online promotion. These solutions are usually quite generic because they offer primary factors in improving web page positions and indulge in helping the overall efficiency of web page which in turn provides attracting more traffic visitors which can be converted into persuasive customers. We guarantee to improve overall positions by performing consistent market analysis and extensive promotion and advertising models which can cater to the overall growth and efficiency of web page and provides a foundation for synchronizing with the key factors of SEO related online promotion attributes.

SEO Services usually concentrate on improving web page ranking by concentrating on market analysis and performing extensive white hat and black hat SEO methods which can offer an arena of helping the overall web page efficiency and improving business for the World Wide Web marketers sustainably. We mainly concentrate on helping the visibility of web page by concentrating on organic or inorganic look for. We also perform a specialized look for which focuses mainly upon image look for, graphic look for, local search, academic look for and industry specific vertical Google.

SEO Services basically targets upon market analysis analysis and tries to understand the psyche of audience look for perspectives which perform a search term perspective. It is very important to identify keywords and form a base for a SEO strategy to concentrate upon. It usually provides the idiosyncrasies’ which offer a foundation for online promotion and providing an outline for handling the budgetary requirements for web page. We offer all these primary solutions at affordable prices. Generally, web page positions can be achieved by systematically promoting content and HTML based strategies. The term Google look for friendly usually comprises web page designs, menus, content management system that is usually optimized for the purpose of SEO.

SEO Services CA usually conducts black hat SEO methods which enhance the value of link building, search term stuffing and article spinning which significantly deteriorate the value of Google look for and also degrade the quality of Google look for experience with various Google also deteriorates. Almost all web masters used SEO methods to ensure that data is submitted along with the URL and it asks various search engines to crawl particular web page by indexing it and ensure to get appropriate links. Early versions of webmaster usually conduced Meta tag or index files. Keyword looks for and density is the most popular and viable analysis parameter which is used to understand the effectiveness of Google look for solutions.